STRATEGIC WEBSITE ANALYSIS

RenewElecTraining
Improvement Roadmap

A comprehensive, prioritized strategy to transform your website from "homemade" to professional, boost SEO visibility, and convert more visitors into students.

5
Priority Areas
2
Critical Issues
0.22s
Load Time
100%
Actionable
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Executive Summary

Your website has a strong foundation with excellent personal content and fast loading times. However, it's currently held back by significant layout and design issues that create a confusing first impression.

What's Working Well

  • • Excellent load speed (0.22s)
  • • Strong About Us content
  • • Mobile-optimized
  • • SSL secure
  • • 100% image alt text coverage

Critical Issues to Fix

  • • Homepage layout requires excessive scrolling
  • • Missing meta description
  • • Unprofessional color scheme
  • • Poor H1 tag structure
  • • Lack of clear CTAs

By focusing on the 5 prioritized areas below, you can dramatically improve your site's professional appearance, search visibility, and conversion rate.

The Improvement Roadmap

Five prioritized action items to transform your website, ordered by impact and urgency.

#1 Critical

Homepage Layout

ISSUE: The above-the-fold area is empty, and the page has repeating, oversized elements requiring excessive scrolling.
RECOMMENDED ACTION:

Completely redesign the homepage. Implement a professional hero section with a clear headline, value proposition, and a call-to-action button. Remove all duplicate sections.

IMPLEMENTATION STEPS:
  • →Add Hero Section with headline: "City & Guilds Electrical Training in Redditch"
  • →Include sub-headline: "Expert-led courses for every stage of your electrical career"
  • →Add prominent "View Our Courses" CTA button
  • →Create Trust Bar with City & Guilds logo and "30+ Years Combined Experience"
  • →Design Featured Courses grid (3-4 popular courses)
  • →Add "Why Choose Us?" section with key differentiators
  • →Include testimonials section with student quotes
  • →Add About Us snippet introducing Alex and Sam
  • →End with final call-to-action section
EXPECTED IMPACT:

Visitors currently leave before finding content. A proper hero section will immediately communicate your value and guide users to courses.

#2 High Priority

Search Engine Optimization (SEO)

ISSUE: The site is missing fundamental SEO elements like a meta description and has poorly structured H1 tags.
RECOMMENDED ACTION:

Implement on-page SEO. Add a compelling site-wide meta description and fix the heading structure to accurately reflect page content. This is crucial for being found on Google.

IMPLEMENTATION STEPS:
  • →Add meta description: "RenewElecTraining offers expert-led City & Guilds electrical training courses in Redditch. From the 18th Edition to Level 2 & 3 Diplomas and PAT Testing, our hands-on courses are designed for real-world success."
  • →Fix homepage H1 to single tag: "City & Guilds Electrical Training in Redditch"
  • →Use H2 tags for section titles (Featured Courses, Why Choose Us, etc.)
  • →Improve page titles: "Electrical Training Courses in Redditch | RenewElecTraining"
  • →Ensure all images have descriptive alt text (already done well)
  • →Add meta keywords: electrical training, City and Guilds, electrician training Redditch
EXPECTED IMPACT:

Without proper SEO, potential students cannot find you on Google. These fixes will dramatically improve search visibility and click-through rates.

#3 High Priority

Design & Color Scheme

ISSUE: The bright yellow and green color palette feels unprofessional and can be difficult to read.
RECOMMENDED ACTION:

Adopt a more professional color palette. Use a more muted, trustworthy color scheme (e.g., navy blue, dark grey) and use your current green as an accent color.

IMPLEMENTATION STEPS:
  • →Primary Color: Dark Blue/Navy (#0A2342) - conveys trust and professionalism
  • →Secondary Color: Dark Grey (#4A4A4A) - for text and secondary elements
  • →Accent Color: Muted Green (#2CA58D) - honors "Renew" brand, use for buttons/highlights
  • →Background: Off-White (#F7F7F7) - easier on eyes than pure white
  • →Remove bright yellow header completely
  • →Ensure consistent color scheme across all pages
  • →Remove distracting green dotted borders around images
  • →Use subtle shadows instead of heavy borders
EXPECTED IMPACT:

Current colors are overwhelming and unprofessional. A refined palette will build trust and make content easier to read, reducing bounce rates.

#4 Medium Priority

User Experience (UX)

ISSUE: The navigation is functional but could be improved. The "Courses" page lacks features to help users find what they need.
RECOMMENDED ACTION:

Enhance user navigation. Add clear "call-to-action" buttons on all pages and consider adding filtering options to the Courses page.

IMPLEMENTATION STEPS:
  • →Add "Learn More" or "Book Now" buttons to each course card
  • →Fix Courses page title from "Store 2" to "Courses" or "Our Electrical Courses"
  • →Display course duration and level on course cards
  • →Add filtering/sorting by course type (Beginner, Advanced) or level
  • →Place CTAs strategically: hero section, end of About Us page, bottom of all pages
  • →Ensure phone number and email visible in footer on all pages
  • →Add breadcrumb navigation for better orientation
EXPECTED IMPACT:

Clear CTAs guide users to take action. Without them, visitors get lost and leave. Improved course navigation helps users find the right training faster.

#5 Medium Priority

Contact & Footer

ISSUE: The contact form uses Jotform branding, and the footer is missing key trust signals.
RECOMMENDED ACTION:

Refine contact points. Use a native Squarespace form to remove third-party branding and add accreditation logos (like City & Guilds) to the footer.

IMPLEMENTATION STEPS:
  • →Replace Jotform with native Squarespace form builder
  • →Add City & Guilds accreditation logo to footer
  • →Include contact information in footer: phone, email, address
  • →Add opening hours to contact page
  • →Display social media links (but smaller, not oversized)
  • →Remove duplicate newsletter signup sections
  • →Consider adding WhatsApp contact option
  • →Add trust badges and certifications
EXPECTED IMPACT:

Third-party branding looks unprofessional. Accreditation logos build trust. Complete contact information makes it easy for students to reach you.

Ready to Get Started?

These improvements can be implemented directly in Squarespace without coding. Start with the Critical priority items for immediate impact.

Visit Your Website

Prepared for Alex & Sam, RenewElecTraining • February 17, 2026